Guts ventures

How to Start a Startup: The GUTS Ideation Canvas

If you've got a startup idea and are wondering where to start, this course is for you! Over the course of 9 short video lessons, you will fill in your GUTS ideation canvas: our modern adaption of the world-famous Lean Canvas designed to help early-stage founders quickly validate ideas, clarify a vision and get things going. 

This tool is used by 1000’s of early-stage startup founders to provoke thought, inspire direction and anticipate challenges right from the get go. 

The GUTS Ideation Canvas consists of 9 key sections: 



1. The Problem
2. Customer Segments
3. Existing Alternatives
4. Your Solution
5. Your Value Proposition 
6. Key Resources
7. Key Activities
8. Basic Cost Structure 
9. Basic Revenue Structure  

This course is made of 9 key video lessons that guide you through completing each section of the Ideation Canvas. After watching each video lesson, you’ll complete a section of the Canvas. 

At the end of the course, you’ll get your complete GUTS ideation canvas—a clear, strategic picture of your idea. This course and canvas is all you need to feel confident moving forward; and all you need to complete it, is an internet connection.

Authors

Jonah Lewis
Creative & Branding
Jonah is a brand specialist and serial entrepreneur. He has spent the last decade and a half building and marketing high-impact startups across five continents. He is the brand partner at GUTS Ventures. 
Rob Mcewan
Commercial & Product
Jonah is a brand specialist and serial entrepreneur. He has spent the last decade and a half building and marketing high-impact startups across five continents. He is the brand partner at GUTS Ventures. 
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